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Vivek,
Your use of the words "business model" may have left out some people on this list. You could say you plan to promote your book on a worldwide forum of Oracle experts, some of whom start Internet businesses.
Other ideas would be to create a list of magazines that software entrepreneurs read and plan to contact those magazines to see if they would like to review your book. That is really the key, figuring out where potential software entrepreneurs hang out and how to meet them there. Also, people who are just plain entrepreneurs might buy your book. Software marketing people also come to mind. Also, consider the blogs on the Internet as a potential marketing tool.
Dennis Williams
-- http://www.freelists.org/webpage/oracle-lReceived on Tue Jul 25 2006 - 10:41:16 CDT