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Home -> Community -> Mailing Lists -> Oracle-L -> O'Reilly, was Re[2]: TUSC and Kevin Loney

O'Reilly, was Re[2]: TUSC and Kevin Loney

From: Jonathan Gennick <jonathan_at_gennick.com>
Date: Tue, 05 Jun 2001 08:10:14 -0700
Message-ID: <F001.0031C18E.20010605074714@fatcity.com>

Tuesday, June 05, 2001, 7:45:23 AM, Patrice Boivin wrote:

BPJ> So what does this mean for O'Reilly Publishers, if all these good authors
BPJ> now fall under the wing of database consulting firms?  Quest through
BPJ> O'Reilly, and TUSC through Oracle Press?  Steven Feuerstein used to publish
BPJ> via O'Reilly.

I work for O'Reilly & Associates now, so I can speak to this question somewhat. I honestly don't see that all this means much of anything to us. Most authors with a good publisher relationship will continue to write for their current publisher. Steven, for example, is currently working on some projects with us. I wouldn't expect to see Kevin Looney or Guy Harrison or any other author change publishers just because they went to work for a different consulting company.

It's interesting though, that companies such as TUSC and Quest seem to have targeted high-profile Oracle authors. Aside from the fact that Kevin Looney and others are very good at what they do, I expect there's a significant marketing advantage to having an author or two on staff. Back when I worked for KPMG, I was once sent to create and manage a database for a troubled project. The fact that I had written a book went over very well with the client, and generally seemed to smooth my road. For example, non-technical client managers paid attention to me, and I was able to cut through the beaurocracy and get things done. Was I really any better than any other competent DBA? Probably not. My books just gave me "instant credibility" with management.

I don't think Kevin Looney will spend all his time in the backroom wrestling with the software. He'll be out in front, dealing directly with clients, and selling his firm.

Best regards,

Jonathan Gennick
mailto:jonathan_at_gennick.com * 906.387.1698 http://Gennick.com * http://MichiganWaterfalls.com * http://MetalDrums.org

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Author: Jonathan Gennick
  INET: jonathan_at_gennick.com

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