SCOTT@orcl12c> host type data.dat
0000000071<AAAA>
<AAAAAAA attribute="name">Content 460768932</AAAAAAA>
</AAAA>
<endrec>

SCOTT@orcl12c> host type control.ctl
LOAD DATA
CHARACTERSET UTF8
INFILE 'data.dat' "str '<endrec>\n'"
TRUNCATE INTO TABLE MYTABLE
fields terminated by ';'
optionally enclosed by '"'
TRAILING NULLCOLS
("ncol" VARCHARC(10, 214748364))

SCOTT@orcl12c> create table mytable ("ncol"  xmltype)
  2  /

Table created.

SCOTT@orcl12c> host sqlldr scott/tiger control=control.ctl log=test.log

SQL*Loader: Release 12.1.0.1.0 - Production on Fri May 16 12:08:00 2014

Copyright (c) 1982, 2013, Oracle and/or its affiliates.  All rights reserved.

Path used:      Conventional
Commit point reached - logical record count 1

Table MYTABLE:
  1 Row successfully loaded.

Check the log file:
  test.log
for more information about the load.

SCOTT@orcl12c> select * from mytable
  2  /

ncol
--------------------------------------------------------------------------------
<AAAA>
  <AAAAAAA attribute="name">Content 460768932</AAAAAAA>
</AAAA>


1 row selected.