Re: Newspaper story about conferences, Hotsos Symposium

Congrats to all of you at Hotsos Cary....

Robert

• Cary Millsap <cary.millsap_at_hotsos.com> wrote:
  > Many of you attended our Hotsos Symposium in Dallas
  > earlier this month.
  > You might be interested in an article (below) that
  > was published in the
  > Dallas Morning News about a week ago.
  >
  >
  >
  > Thanks, Jared, for giving me the okay to pass this
  > on to the list.
  >
  >
  >
  > Cary Millsap
  > Hotsos Enterprises, Ltd.
  > http://www.hotsos.com
  >
  > Upcoming events:
  > - RMOUG Training Days 2003 <http://www.rmoug.org> ,
  > Mar 5-6 Denver
  > - Hotsos Clinic
  > <http://www.hotsos.com/training/clinic101> 101, Mar
  > 25-27 London
  >
  >
  >
  > Page at:
  >
  <http://www.dallasnews.com/business/columnists/agoldstein/stories/021903
  > dnbustechcol.5ccdb.html>
  >
  http://www.dallasnews.com/business/columnists/agoldstein/stories/021903d
  > nbustechcol.5ccdb.html
  >
  >
  

  ---

  
  >
  >
  >
  > Trading size for substance
  >
  >
  >
  > Attendees now prefer smaller tech shows over
  > mega-conferences
  >
  >
  >
  > 02/19/2003
  >
  >
  >
  > TECHNOLOGY
  >
  >
  >
  > With technology spending way down and no recovery
  > in sight, this might
  >
  > not seem like the best time to debut a
  > software-related trade show.
  >
  >
  >
  > But Southlake-based Hotsos Enterprises Ltd.
  > launched a three-day event
  >
  > last week that attracted about 270 people from
  > around the world, enough
  >
  >
  > of a success to begin planning for a second annual
  > conference.
  >
  >
  >
  > That kind of attendance might represent a rounding
  > error for many of
  > the
  >
  > technology industry's mega-conferences such as
  > Comdex, which at its
  > peak
  >
  > two years ago attracted more than 200,000 people.
  >
  >
  >
  > But when it comes to trade shows lately, smaller,
  > more focused events
  >
  > are better.
  >
  >
  >
  > "If I go to a smaller conference, my expectation is
  > it'll have more
  >
  > substance and less marketing," said James R. Foley,
  > a database
  >
  > administrator for aerospace giant Boeing Co. in
  > Seattle, who was
  >
  > attending the Hotsos conference at a Dallas-area
  > hotel.
  >
  >
  >
  > Hotsos (pronounced "hot sauce") helps corporate
  > customers run their
  >
  > Oracle-based database systems more efficiently.
  >
  >
  >
  > "I don't go to the larger shows anymore," said
  > another attendee, Jim
  >
  > Boles, a database administrator from NCS Pearson
  > Inc. in Eagan, Minn.
  >
  > "They're not specialized enough."
  >
  >
  >
  > The big time
  >
  >
  >
  > A few years ago, anyone in search of the next big
  > thing out of the tech
  >
  >
  > industry had little choice but to brave the throngs
  > at huge trade
  > shows.
  >
  > Attendees regularly groused about getting shoved
  > and jostled in
  >
  > overcrowded convention halls, hotel ballrooms and
  > at late-night
  > parties.
  >
  > They would wait impatiently through long lines for
  > restaurants and
  >
  > taxicabs.
  >
  >
  >
  > The crowds have never really bothered me. I've
  > always liked tapping the
  >
  >
  > energy of the big shows, where industry executives
  > premiere their
  >
  > strategies in keynote addresses -- or at least
  > sling amusing verbal
  >
  > arrows at one another.
  >
  >
  >
  > Big shows are valuable for their critical mass of
  > expertise. I once met
  >
  >
  > a valued source in an airport bus leaving the
  > convention center in
  >
  > Manhattan. A conversation that I overheard on a
  > packed flight out of
  > Las
  >
  > Vegas led to a decent news story.
  >
  >
  >
  > These days, though, many big conferences have a lot
  > more breathing
  > room.
  >
  >
  >
  > Attendance at Comdex in Las Vegas in November fell
  > by nearly half from
  >
  > its zenith in 2000. The show's organizer filed for
  > bankruptcy
  > protection
  >
  > this month.
  >
  >
  >
  > Other shows are struggling, too. Journalists have
  > been joking that
  >
  > they've outnumbered industry attendees at some of
  > the major trade shows
  >
  >
  === message truncated ===

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