My table would be look like below:
Customerid, name, gender,zipcode, Facebook, Twitter,Instagram,Geographical Score, Loyalty Score and etc.]

-- This table would contain values like 1 - Facebook, 2 - Twitter, etc.
create table source
  (source_id      number(2)    constraint pk_source primary key,
   source_name    varchar2(20) not null
  );
  
create table customer
  (customer_id    number(5)    constraint pk_cust primary key,
   customer_name  varchar2(30) not null,
   gender         varchar2(1),
   --
   -- The following column will store values that exist in the SOURCE table
   source_id      number(2)    constraint fk_cust_source
                                 references source (source_id)
  );